Target Audience

Our target audience is generally aged between 16-19 years old, as the age of the actors we are casting are this age. Our target audience is the same age so they can relate to whats happening in our opening sequence, whereas if we cast much older actors our film opening would attract an older audience. Our opening sequence is aimed at both genders as the genre generally attracts both genders, maybe focussing more on female viewers as they would typically prefer the psychological genre as opposed to  action or violence. The social audience we are targeting is C1, C2, and D, because this a large audience and this consists of the majority of society. Higher class people in the A and B sector would more typically visit theatres as opposed to cinemas. The cinema culture attracts the typical, working and middle class members of society. We are aiming for a mainstream audience as horror is a genre which typically attracts a mainstream audience.